What is Peer-to-Peer Fundraising?

Why Should Your School Use Peer-to-Peer Fundraising?

Raise More Money

• 39% of Americans say they’ve donated to charity based on a request from a friend or family member. Tap into this sizeable population increase your school’s funds significantly (Source: YouGov 2019 poll).
• An average Peer-to-Peer fundraiser raises $568 from every 7 donors – 4 of whom will be new to your school (Source: Classy study). 
• Year-round fundraising solution - This fundraising tactic doesn’t need to be tied to a specifically-timed campaign. Keep a year-round Peer-to-Peer campaign running, giving your supporters an opportunity to raise money for your school by connecting it with significant events from their own lives, like birthdays, holidays, or anniversaries. 

Extend Your Reach and Grow Your Support Base

• Your network of supporters shares their personal fundraising pages with their own social networks, which helps you grow your school’s campaign audience significantly.
• Tap into new donor pools that your school wouldn’t have access to otherwise. 
• Diversify your communication network to connect with a more modern audience.
• New donors are much more likely to engage if someone they trust is advocating for your school’s cause.

Increase Donor Commitment to Your School’s Mission

• Since they are fundraising on your school’s behalf, fundraisers will feel responsible for the campaign’s success. This will strengthen their bond with your school and make them more likely to fundraise for future campaigns. 
• One of the most essential aspects of Peer-to-Peer fundraising is the ability it gives fundraisers to personalize the cause and explain why it matters to them. Donors can relate their own beliefs, values, and identity to your school’s mission, and they can articulate their story in their own words through their personal fundraising pages.
  
  

How Your School Can Use PCR Educators Peer-to-Peer Fundraising Platform 

1. Start by determining a goal for your school’s campaign goal. Set up your main campaign page using PCR Educator’s Peer-to-Peer fundraising platform.
2. Create a Peer-to-Peer donation page.
3. Send out a personalized text or email to your peer fundraisers motivating them to support your school by motivating their friends and family. These peer fundraisers could be parents, alumni or even current students. By giving them a framework of your campaign and an opportunity for them to take charge of your mission, you are also sharing the success of your mission.
4. Peer fundraisers are provided with their own personalized fundraising link that is easily shareable across text, social media, or email.
5. Once donations start rolling in, new donors receive an automated personalized text or email from the peer fundraiser, thanking them for their support and detailing their impact. At the same time, the peer fundraiser is automatically soft credited for the new donations. They also have access to interactive thermometers tracking gifts in real-time.
6. Monitor your campaign’s progress using PCR Educator’s advanced data tracking tools and offer continued support to your individual fundraisers.