For Admin:

For Admissions:

For Development:

For CMS Forms:

For Summer Camps:

Note: Section Name, Section Score Topic, and Section Score fields are repeated to allow additional evaluation score entry.

Follow the steps for Importing New Records

 Notification Trigger Settings:

Custom Settings

Custom Settings

Custom Settings

Custom Settings

Custom Settings

Custom Settings

Custom Settings

Custom Settings

1.     Biographical fields: 
           a.    In the first column, select the merge field.
           b.    The system places the selected merge field in the corresponding biographical field in the second column
   
   
2.     Education fields - specify the desired values. Note: select School Info to copy to allow the system to copy the selected school info into the graduation fields. Note: School Type determines whether to populate elementary, middle, or high education sections of the new household.

1. Specify New Alum Attribute.Note: Indicator Determines the indicator that should be used for the “New Alum Attribute” selected. Note: Indicator is typically set to primary.
   
   
2. Map Student Attributes to Contact Attributes section by selecting a Contact Attribute for each listed student attribute. Note: student attributes that have no corresponding contact attributes specified will not be migrated to the new household record. If the students selected have student attributes, you can select a corresponding contact attribute that will be added to the alum households.

Setting up the gradebook for International Baccalaureate MYP involves setting up the Score Types for the course.  The score types automatically become gradebook categories based on the score type’s weight.

1. Importing New Records - Score Entry Types or Configuring Score Entry Types.  Note: To make management of the entry types easier, create one entry type for each course and grading criteria.  Example: Name Math 8 Criterion A and Note Math 8.  Note: The MYP Comment is the verbal description of the score, the Description is the criteria name and is the same Description for all rows. Example: Description CriterionA, MYP Comment “The student demonstrates a discerning understanding of the text, topic and the author's choices, reliably using clarifying detail, development and support. In creative work, pieces reflect of keen imagination and sensitivity; the student employs literary and/or non-literary features successfully that serve the context and intention. The student exhibits a refined appreciation of applicable terminology, and uses it appropriately.”
2. Importing New Records - Score Type Headings or Configuring Score Type Headings.  If Configuring Score Type Headings make sure to check the Is MYP checkbox.  If importing Score Type Headings, specify 1 for is_myp.  Note: To make management of the headings easier, create one heading for each Course and specify the course in the Notes.  Example: Topic Language 8 Achievement and Notes Language 8
3. Importing New Records - Score Types or Configuring Score Types.  The Topic is the name as it appears on the report card and is also the name of the category.  The Grade Type is Other.  The marking period Weight must correspond to the possible points of the MYP criteria.  The Calculation Type must be “Category MYP” (or the formula must be “100” if importing).
4. Associating Score Type Headings to their Courses or Importing New Records - Course Score Type Headings

Understanding Prospective Families’ New “Liquid” Expectations

As we look ahead to this year and the future, it’s important for schools and districts alike to invest time, budget, or resources into the following marketing strategies:

1. Redesign Your School’s Website
2. Improve Search Engine Strategy
3. Create Email Workflows
4. Start a Blog
5. Create Content Offers
6. Consolidate Social Media Accounts
7. Invest in Consistent, Meaningful Social Media Ads
8. Invest More Time and Resources into Video 

1. Redesign Your School’s Website

There is plenty of industry research that tells us that a poorly designed website can be the Achilles heel of most brands. 
A bad website experience — especially on mobile — can mar your reputation and lead to a decrease in engagement, site traffic, and more. 
Consider these stats:
     - 79% of people who don’t like what they find on one site will go back and search for another site
     - 52% of users say that a bad mobile experience made them less likely to engage with a company
     - 40% of website visitors will leave if the site takes more than three seconds to load
     - 47% of visitors expect your site to load in two seconds
     - 94% of first impressions are design-related
 
We know that launching a new website is a lot of work in order to do it right. But before you invest any time, budget or effort into any marketing strategies, you need a strong foundation. If your school or district’s current website checks any of the following boxes, this is your top marketing strategy for this year:
     - The website is 3 years old or more
     - The website is responsive, but not mobile-first
     - The website “looks old” in comparison to direct competitors and big brands
     - Your website is difficult to navigate

2. Improve Your Search Engine Strategy

Every school’s search engine strategy contains three main elements:
     - Search Engine Optimization
     - Paid Per Click Advertising (PPC)
     - Online Review Management
Depending on your school’s goals, you may have to invest in one, two, or all three of these elements.

Search Engine Optimization (SEO): SEO is a long play that many school marketers don’t have the time or resources for. It requires keyword research and implementation across your site’s title tags, meta descriptions, on-page content, and in most cases, the creation of a good blog. And because the results often aren’t as instantaneous as a paid ad, many school marketers put SEO on the back-burner. (Often, the implementation of an SEO strategy can take many months to reap benefits from because of how long it takes Google to crawl and recrawl site pages.) 

However, an SEO strategy is essential to your school’s success in the digital sphere. 90% of all online experiences begin in search engines, and any results past page one have horrific click-through rates. If you want your school’s website to be found, you need to find the time or budget to bulk up your SEO. 

Pay Per Click Advertising (PPC): PPC ads are an incredibly powerful advertising tool you can use to direct more awareness and website traffic for your school. If your school’s site isn’t ranking well in Google and you don’t have the time or money to spend developing your SEO strategy, you can also go for a paid ad strategy. If you play your cards right and develop strong ad copy, this can land you at the top of page 1 almost immediately. 

Online Reviews: Online reviews are almost always your school’s first impression, and if you don’t have a four-star or five-star review, you may never even get a click-through to your site.

Here are a few statistics to consider when thinking about how much effort you’d like to put into earning better reviews:
     - 90% of consumers read a business’s online reviews before visiting.
     - 84% of people trust online reviews as much as personal recommendations. 
     - 65% of people see online search as the most trusted source of information about people and companies; a higher level of trust than just about any other online or offline source.
 

3. Build Email Workflows

The 2020-21 academic year was one of the busiest years ever for school professionals, and major burnout is still lingering. If you’re looking for ways to get time back in your day, while improving your email marketing strategy, email workflows are a great place to start. 
Email workflows are a staple of a school's inbound marketing strategy. An email workflow is a set of emails that are automatically sent based on the subscriber's contact information, behavior, or preferences. For example, an email workflow can be triggered by a contact submitting a form, but it can also be triggered by a parent's enrollment year or persona.

These automated emails are proven to save you time and increase email engagement. They can be used for nearly any purpose, including:
     - Welcoming newly enrolled families
     - Nurturing prospective families 
     - Onboarding new faculty and staff
     - Reminding community members of upcoming events or deadlines
     - Promoting school events

4. Start a School Blog

A blog is a great way to share helpful advice, build thought leadership, elevate your community’s voice, create a strong library of content, and improve your organic performance in search. While a school blog is by no means as important as some of the other marketing strategies on this list (i.e. your website!), for schools and districts looking to take greater control of their online storytelling, a blog is a great place to start.

Before starting a school blog, ask yourself:
     - Who is going to write our blog content?
     - Where will our blog content live?
     - What will our editing process look like?
     - Who is our target audience?
     - What are the types of topics we want to write about?
     - Do we have the resources to post consistently? (We recommend at least once per week.)

5. Create Your First Content Offer

For most private, international and charter schools, the first time that they get a prospect’s information is via an inquiry form. While inquiry forms are great for capturing the information of individuals ready to learn more about your school, consumer behavior tells us this: If they’re inquiring, they’ve already done their research and you’ve made their shortlist. This means that without a content offer, you’re missing out on a huge audience of individuals who are still weighing their options for their “long list”.
A content offer provides prospective families with something of value to aid in their decision-making process, such as a whitepaper titled “5 Reasons to Attend an All-Boys School” or “How to Choose the Right Preschool.” It can also be a copy of your school’s viewbook.
Content downloads often get higher conversion rates than lead generation forms (such as an inquiry form), which will help you get more families in your pipeline sooner.

6. Invest in Consistent and Meaningful Social Media Ads

If your school hasn’t invested in social media ads yet, your time is now. Prospective families spend a ton of time on social media, and this is a smart (and fairly inexpensive) way to build recognition and gradually increase enrollment. 

Social media is a great advertising tool because:
     - Cost-per-click is significantly lower on average than search ads
     - You can diversify your reach with a variety of lists and campaigns
     - There are plenty of ad formats to experiment with

But, it has to be done correctly. 

If you’ve run social media ads in the past without success, it could have been an issue with your ad content, creative, audience or even goal. For example, promoting your school’s open house to a list that has never heard of your school is going to fall flat.

If you want to invest in social media ads this year, here are three smart campaigns to get you started:

A Top-of-the-Funnel Campaign to Build Awareness: Want to reach new audiences? Upload a list of demographic information about your current families to create a lookalike audience. For this campaign, keep the ad content and creative light with no heavy-hitting “pitch.” The goal here is to get your school’s name in front of new audiences. 
 
A Middle-of-the-Funnel Campaign to Increase Conversions: Engage individuals who have already visited your website using a Facebook Pixel retargeting campaign. For this group, prompt them to inquire or apply.
 
A Bottom-of-the-Funnel Campaign to Encourage Re-Enrollment: We all know that your job isn’t done once a family enrolls. Run social media ads to current families during re-enrollment season with value add content such as student success stories.